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Diploma In AI Driven Digital Marketing

360 Hours (6 Months) Plus Two passed & Above AiDM

Course Overview

This six months course equips students with essential skills in digital marketing, focusing on AI tools to enhance strategies, optimize campaigns, and improve effectiveness. It includes three modules: Marketing Foundations & Social Media Marketing (SMM), Web Design & Search Engine Optimization (SEO), and Digital Advertising & Search Engine Marketing (SEM).

Programme Structure

Programme Structure

Theory
  • Introduction to Digital Marketing, Types and Key Concepts
  • Web Design, Graphical Design & SEO
  • Digital Advertising and Digital Marketing Analytics
Lab / Practical
  • Social Media Marketing (SMM) - Facebook, Instagram, Content Marketing, Creative ad designing
  • Graphic, Web Design and SEO - WordPress, Keyword Research, Onpage/Offpage SEO & GMB
  • Digital Advertising and SEM - Meta Paid Marketing, Google Adwords & SEM, YouTube, LinkedIn & Marketing Automation

Career Options

Our digital marketing course uses AI tools to enhance market research, branding, ad design, and content marketing. The curriculum includes generative AI for social media marketing, SEO, Google My Business, Google AdWords, SEM, email tools, YouTube marketing, and marketing automation for targeted advertising.